Multi-award-winning Salix Homes, which manages around 8,500 properties, required Frontier PR to work collaboratively with its accomplished communications and press office team.
In particular Salix Homes identified the need for Frontier PR to draw on its specialist knowledge of social housing issues in order to provide out-of-hours press office and crisis management support as and when issues arise.
James Allan, Marketing and Communications Manager at Salix Homes, said: “We were initially impressed with Frontier PR’s credentials and specialist knowledge of the social housing sector. They had a clear understanding of the issues facing the market, which was very reassuring from our perspective.”
“As an agency they have proven to be responsive and flexible in their approach – responding to the varied needs of our communications team with timely professionalism.”