Strategic planning
Before starting a journey, you must know your destination. Prior to Frontier Public Relations embarking on any new client relationship or campaign, we first establish some key defining principles.
Most importantly, we need to understand: “How do we drive change?”
“What will success look like?”
Improved reputation? Market leadership? Bigger profile? Better awareness?
This should be defined before a single press release is written, email sent, or phone call made.
Our emphasis on developing a clear strategy can set us apart from the herd.
We embrace our responsibility to bring our expert knowledge to bare, even if this sometimes means challenging our client’s preconceptions.
