Our work
ForViva Group
The ambitious landlord, which owns 14,600 properties, was looking to raise its profile within the social housing sector, and establish itself as an industry leader in key delivery areas such as health and housing and welfare reform while also promoting its role as a developer within the North West.
The Challenge
Following its rebrand as newly conglomerated group of affordable housing providers, ForViva identified links between health and housing as a key challenge, particularly for older people.
The Frontier PR solution
Frontier PR worked with Think Tank IPR North to conduct research into the significance of housing in relation to people’s health and well being, and the practical challenge of upgrading millions of older homes. Frontier PR then drove a high value media relations campaign.
In 2014 Frontier PR managed to secure almost 100 pieces of coverage in key trade and national media outlets, with features, news stories and comment articles appearing in the likes of Inside Housing, 24 Housing, The Guardian Housing Network, Social Housing Magazine and on Radio 4.
Members of the City West (NowForViva Group) senior team also made contributions to the National Housing Federation and the Chartered Institute of Housing blogs.
City West had been a long-time champion of greater links between health and housing services in England, and was keen to start a national debate on how best to improve ties between the two sectors.
Frontier helped support a year-long campaign which included:
Funding a report with leading think tank IPPR North into the growing challenges of an aging population
A round table event with Inside Housing to discuss how the housing sector can better work with health professionals
Arranging for Shadow Health Secretary Andy Burnham the open the new 66-appartment Amblecote Gardens extra care facility
The campaign has brought City West’s message to the centre of the health and housing debate, with senior staff invited to speak at all major industry events on the issue.
Sally Battye, Head of Marketing & Communications said:
“Frontier Public Relations is a valuable addition to City West’s PR team, providing consistent and regular support, as well as helping to plug any gaps at peak times and holidays, even coming in to work within the team.
"They are fantastic to work with - professional, creative and most of all they have an excellent understanding of the social housing sector.”
If you’d like to talk to Frontier PR about this housing PR campaign, or require similar support to ForViva Group email david@frontierpr.co.uk or call 07939 137 098 - or download Frontier PR’s latest brochure for social housing below.
frontier_pr_social_housing_brochure_2024.pdf