Whitecroft Appoints National Sales Director

Phill Lever to drive sustainable lighting growth

8th February 2023

North West based commercial lighting manufacturer Whitecroft Lighting has appointed Phill Lever as its new National Sales Director.

Following an extensive search and selection process, Whitecroft elected to promote from within, with Phill assuming the role following a year as a Strategic Account Director, and 17 years in the business in total across various roles.

Phill said: “I’m absolutely delighted to be handed this opportunity after what I know was a very competitive process, and I have set out a number of priorities moving forward.

“As well as maintaining Whitecroft’s market leading position in the education, healthcare and commercial lighting, I’m ambitious to further grow our presence in other key strategic areas, particularly our low-carbon and reduced waste lighting propositions.

“I believe that Whitecroft has gained an edge on the competition in recent years by investing in and embracing the principles of product circularity and innovating to reduce the whole life carbon impact of its lighting.

“We are now in a great position to build of this by helping customers better understand that they can achieve both commercially and environmentally with the right products and support.

“There are sizeable opportunities for growth in this area, but we need to be both engaged and resourced to achieve our goals, so I will also be overseeing an expansion of Whitecroft’s national sales team.”

David Serif, Managing Director at Whitecroft said: “I’m really pleased that Phill was the successful candidate and finished ahead of some highly experienced sales professionals from across lighting and construction.

“I know from working closely with Phill that his knowledge of lighting, along with his strong sense of purpose, will be a big asset to Whitecroft as we develop new markets and opportunities.”

For more information on Whitecroft Lighting visit www.whitecroftlighting.co.uk