Frontier PR will be providing media relations, social media training and strategic communications expertise for the social landlord, which has 1,200 homes across Greater Manchester and surrounding authorities.
Frontier PR has undertaken a discovery and strategy session with the senior management team at Arcon’s Salford Quays offices and has already achieved significant feature coverage in Inside Housing and 24-Housing.
Arcon’s Chief Executive Bernard Gallagher’s expectations for Frontier PR included raising Arcon’s profile to drive engagement with stakeholders.
Bernard Gallagher said: “Frontier PR has made a fantastic start to raising our profile in the right way. Arcon is ambitious to grow and we are hoping Frontier PR will assist us on that journey. I am impressed with how quickly Frontier PR gained considerable coverage in the target trade media. It was great to be on the home page of Inside Housing for over a week, just below the Prime Minister, whilst there were housing announcements at the Tory Party Conference. Arcon has also been featured on 24-Housing.”
Frontier PR’s Head of Housing, Phil Brotherhood, added: “We are delighted to be working with Arcon Housing Association, to increase brand awareness and to drive engagement with stakeholders in social housing.”