News
Frontier PR Puts Whitecroft in the Spotlight
Frontier flicks the media switch for leading UK lighting manufacture
Frontier PR is pleased to announce that it is working with leading commercial lighting manufacturer Whitecroft Lighting.
The Greater Manchester based company has over 70 years’ experience of designing and manufacturing commercial lighting, and has developed an envied reputation in the commercial, healthcare and education market.
Whitecroft has also led the UK market in addressing the whole life carbon in its lighting solutions, and has now redesigned a number of its products by adhering to the principles of circularity.
This has seen the company’s in house design team incorporate reusable and replaceable modules into its lighting, increasing the life span of components and reducing the use of materials.
As well as securing high value media coverage through developing thought leadership and news opportunities, Frontier PR is also working with Whitecroft’s marketing team to secure case studies and customer advocacy.
Rob Grant, Senior Marketing Consultant at Whitecroft Lighting and owner of Business Bread said: “I’ve long known that Whitecroft Lighting has some great stories share, particularly around innovation and sustainability, but also as a leading UK and northern based manufacturer and employer.
“But we needed the right PR agency to help Whitecroft Lighting find its voice, and so far, Frontier PR has proved that catalyst, helping secure editorial profile in key industry media such as The Lighting Journal, Facilitate Magazine and the CIBSE Journal.”
Frontier PR’s David Innes-Edwards said: “As soon as we engaged Whitecroft we knew it was a business that would hugely benefit from the right public relations support.
“The company has so much retained knowledge, and is really pushing the boundaries of sustainable lighting design - we knew we would have no shortage of material to talk about, and that is certainly how it has played out so far.”
Frontier PR specialises in supporting businesses and organisations working in housing, property technology and the built environment.
Examples of recent media coverage include:
Local Authority Building & Maintenance
To find out how Frontier PR can increase your profile email david@frontierpr.co.uk or call 07939 137 098
