Blogs
What makes a blog a blog? There are certain guide lines that ensure blogs retain their integrity, distinctive character and purpose.
Blogs and blogging have been with us for a while – shortish written, or now video updates, on a chosen subject.
Sometimes overlooked, as a tactic, blogs can still play an effective role in shaping a timely position on subjects and demonstrate knowledge and leadership.
However it’s important that blogs remain distinctive from other content, such as press releases and case studies, to avoid client content becoming homogenised and undefined.
To avoid this, blogs should always be from, and in the words of an individual person, and grounded in their area of expertise, giving people the opportunity to demonstrate their knowledge and add something new to a subject.
Inflating or inventing knowledge is necessary (and unethical), and when it comes to producing blogs, Frontier PR assumes midwifery role - identifying possible arras of engagement and working with people to help clearly shape and deliver their thoughts.
Recent client blogs have included
