Property technology specialists Secure, has appointed Frontier PR to assist in the development of Beanbag Care – its new suite of independent living technology solutions.
With a heritage grounded in precision metering and controls, Secure currently has web enabled devices installed in over eight million UK homes, managing and measuring heat, power and other utilities.
Secure has identified home care technology as a natural extension based on its strengths, and views it as a key area for growth over the coming years.
Frontier PR, which already has two years’ experience of working with Secure on the companies smart heat controls business, will be working to shape the Beanbag communications strategy and delivering tactics.
Frontier PR Managing Director David Innes-Edwards can see exciting scope for engagement and growth for Beanbag care: “The independent living technology market was already growing rapidly pre-Coronavirus, but the challenge of lockdown has understandably accelerated this trend.
“Frontier PR will be assisting Secure to shape and participate in what is a rapidly evolving conversation on how to support people at home in older age.”
Paul Botsford, Head of Independent Living at Secure comments: “Frontier PR have been a great addition to the Secure team in recent years, and I’ve no doubt that they’ll be of real value as we work to develop Beanbag Care."
Paul continues: “This is an exciting diversification for Secure, and we hope Frontier PR can provide expert communications support that’s consistent with our intelligent approach to a rapidly evolving market.
“I’ve no doubt that Frontier PR will help us do that – and their team hit the ground running with three successful webinars focusing on Covid-19 home care innovation.”
To get in touch with David Innes-Edwards or Frontier PR please email firstname.lastname@example.org