Frontier PR understands that no two PR campaigns are the same, because no two clients needs are the same. We construct campaigns based on the unique characteristics of a clients market, audiences, stakeholders and issues that they face.
Below is a list of the types of solutions we can combine to deliver the campaign that will work for you.
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Strategic Planning
Frontier PR strongly believes that its emphasis on developing a considered and valuable strategy sets it apart from its competitors. Before we embark on any client related activity, we first establish some key defining principles.
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SMS Marketing
In many respects text messaging or SMS, is the fastest most direct route to communicating information directly to an individual, as mobile phones are now universally adopted virtually every age group and social demographic. For these reasons SMS is fast becoming a highly effective interactive PR and marketing tool
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Case Studies
Case studies are an excellent way of moving an organisation's messages out of 'isolation' and reaching out to third party stakeholders in order to present a credible third party perspective.
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Media Relations
If used effectively, the media can be the most powerful and wide reaching communications channel available. Getting the right message, in the right place, at the right time can have a massive and immediate business impact.
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Video
Today, few communication mediums can be beaten for effectiveness and versatility than video. Combining video with the web can create a powerful, flexible and immediately accessible information resource, meaning you are just one click away from a product, demonstration, case study, profile or media clip.
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Trade Shows & Exhibitions
Exhibitions offer the opportunity to achieve big results in a short, intense period of time - but making the most of that opportunity can take imagination and hard work in order to stand out from the crowd.
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Social Media
Online social media has exploded onto the scene in recent years, leaving most companies and organisations experiencing varying levels of bemusement. Is this something that we should be doing or is it a fad? A genuine opportunity to gain a real competitive advantage or a waste of time?
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Community Relations
For some organisations, standing, profile and reputation within the community is vitally important. Without fostering the right relationships and presence within the community they simply cannot conduct their business effectively. Public relations can play a vital link in building and maintaining lasting relationships.
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Wiki Fix
Wikipedia is now established as a trusted 'go to' online resource. People access Wikipedia to gain information on anything and everything. Therefore Wikipedia has to be addressed along with other influencing factors, such as the media and search engines.
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Email Markerting
Email remains a tempting option to marketers, but increasingly choked inboxes are making badly targeted communications an annoyance - and as a result counterproductive. However, if correctly managed, email marketing can save your business money, build customer loyalty, drive traffic to your website, increase brand awareness and create sales.
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Podcasting
Audio and video podcasting is a form of media (mini-movie or audio bites) that can be downloaded or streamed to a iPod or computer via an internet connection. Many people believe that podcasting is used solely for the distribution of music files, but podcasting can be used for distributing information on anything.
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Blogging
Web logs, or blogs, can be a highly effective way of building a direct and regular online following. Unfortunately the web is littered with thousands of unread or discontinued blogs, so who do they work for and why?
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