Social media has changed the way we talk to each other, and as communications professionals we have had to adapt the way we work.
Sites like Facebook, Twitter and LinkedIn are now essential parts of every company’s communications mix – although we are always on the lookout for new methods that will help us interact in new ways with our audiences.
How you present your organisation and respond to online dialogue through these channels will be a major part of defining your image, and a key tool in breaking down barriers with communities and tech savvy generations.
The team at Frontier PR has run social media campaigns for some of the UK’s biggest brands, and can help you:
• Engage with new, and often hard to reach audiences
• Manage the perception of your brand in the online community
• Raise the profile of key spokespeople and establish them as leaders on key industry issues
• Develop social media strategies to ensure that policies and procedures are in place for your online activity
We can also use social media to bring campaigns to life, using videos, animation and online engagement to give your stories the edge in the battle to grab media space.