Wiki Fix

Wikipedia is now established as a trusted ‘go to’ online resource.  People access Wikipedia to gain information on anything and everything: trivia, complex business information, products and services, inventions and individuals – it’s all there.

Due to Wikipedia’s very structure as a ‘people’ driven resource, the information is often viewed by the user as being ‘unbiased’.  This is in fact a myth because as with any media outlet or resource, neutrality is rare amongst Wikipedia editors.

Wikipedia listing can have an impact on the credibility or effectiveness of an organisation.  Listings related to companies, organisations, products, services and individuals can influence audiences so have to be addressed along with other influencing factors, such as the media and search engines.

With Wikipedia the ‘old rules’ do not apply, and simply setting up a user account and adding listings or changing unfavourable or inaccurate content can cause more problems than it solves.

If your company is serious about Wikipedia then changes have to be made carefully and, where possible, without undue bias, not doing so will quickly see your listing removed or overwritten – and your editing profile ‘tainted’ or discredited.

Who will Wiki-Fix work for?

If your company is developing new technologies then Wikipedia will almost certainly be significant as a ‘gateway’ for learning.  It’s important that new solutions and technologies are listed alongside the old – particularly if they are born out of academic research or have achieved credible third-party recognition i.e. media, customers, key influencers etc.

The sooner a new solution is recognised as a mainstream alternative – the quicker it will be adopted by the market.

How will Wiki-Fix provide a return on investment?

Because a Wikipedia listing is in most cases in the top five results of an online search engine enquiry, it often acts as a starting point or gateway for discovery.

Frontier PR understands that in order to gain any communication benefits you must work with Wikipedia- not against it, as well as adhering to some basic practical considerations.

What will Frontier PR do?

·         Identify if Wikipedia is the right influencing medium for your business

·         Prove relevance

·         Engage with Wikipedia