Sometimes the level of technical detail and complex information involved in a subject requires a lengthier and more complex explanation. In this situation a formal whitepaper or report can be a valuable communications tool.
Commercial whitepapers (derived from the lengthier government reports) are usually around 10 pages in length, and are designed to present a credible, evidence based view of a certain solution, product, or initiative.
The key is to present as impartial a perspective as possible – grounding claims in evidence based on fact or testimony from highly credible expert third party partners or sources.
At the end, the whitepaper should draw on the evidence and present a set of conclusions.
What will Frontier PR do?
Frontier PR has produced Whitepapers for a variety of clients – with target markets ranging from nuclear energy to social housing. Frontier PR will manage the entire process – gathering and writing copy, developing style and layout and coordinating an often multiparty sign off process.
Tel +44 (0)161 306 8502
enq@frontierpr.co.uk
Twitter @frontierpr