Not only did Frontier PR manage the creation of our video case studies from beginning to end, but ensured they were deployed as effectively as possible. As well as our videos being streamed online and distributed via email, they are also used at events, and as part of our sales process.
Today, few communication mediums can be beaten for effectiveness and versatility than video, and combining video with the web can create a powerful, flexible and immediately accessible information resource.
Recent studies have revealed that on average information in a 'film' format is digested 60,000 times faster than the written word; meaning that your key audience or customers could be just one click away from a product, demonstration, case study, profile or media clip.
Video can be imbedded into websites, accessed via email and email newsletters, dropped into presentations and shared virally online.
Applications can include:
- Client testimonials
- Case studies
- Corporate or product profiles
- Video newsletters
- Video fundraising campaigns
- Video Sponsorship fund raising campaigns
Who will Video work for?
Because of the flexibility of the medium, video could potentially deliver results for a broad range of companies and organisations.
Having said that, it is particularly effective at delivering results for those who:
- Want to place a clearer emphasis on, and control a key message
- Have to communicate complicated or intangible concepts, products or processes - video can bring the 'hard to imagine' to life
- Have a human interest story to tell
- Can use hero clients or customer as a 'story teller'
- Already use direct marketing - video can make your direct marketing content richer
- Are pro-active active marketers - video will make you more effective.
How will Video provide a return on investment?
If used correctly, video can have an immediate and measurable benefit. In an increasingly information cluttered world, video is an immediate resource that gets the message across fast. As well as driving traffic to your website, it can also be used as a support tool at events, sales pitches and as a case study.
And because videos can also have built in distribution tools for email, search, viral forwarding and web links, they can broaden your audience reach and are fully measureable i.e. you can measure who's seen what and when.
What will Frontier PR do?
Frontier PR will:
- Define your messages and audience.
What is it you're trying to achieve? A mass market consumer product will require a different approach to a solution that with a smaller defined B2B audience. Knowing your audience will also determine your content, including key factors such as style, script, language and presentation. - Ensure the video footage and production is excellent quality.
Poor quality video is not only ineffectual but counterproductive. Like a bad website, it does more harm than it does good, damaging reputation and credibility. If you're going to do it, do it properly. - Choose your delivery method
What's the best medium for the message and the audience? Will it be predominantly online, or something that will be drip fed over time via a regular newsletter or update?