Today, few communication mediums can be beaten for effectiveness and versatility than video, and combining video with the web can create a powerful, flexible and immediately accessible information resource.
Recent studies have revealed that on average information in a 'film' format is digested 60,000 times faster than the written word; meaning that your key audience or customers could be just one click away from a product, demonstration, case study, profile or media clip.
Video can be imbedded into websites, accessed via email and email newsletters, dropped into presentations and shared virally online.
Applications can include:
If used correctly, video can have an immediate and measurable benefit. In an increasingly information cluttered world, video is an immediate resource that gets the message across fast. As well as driving traffic to your website, it can also be used as a support tool at events, sales pitches and as a case study.
And because videos can also have built in distribution tools for email, search, viral forwarding and web links, they can broaden your audience reach and are fully measureable i.e. you can measure who's seen what and when. Frontier PR will:
Define your messages and audience.
What is it you're trying to achieve? A mass market consumer product will require a different approach to a solution that with a smaller defined B2B audience. Knowing your audience will also determine your content, including key factors such as style, script, language and presentation.
Ensure the video footage and production is excellent quality.
Poor quality video is not only ineffectual but counterproductive. Like a bad website, it does more harm than it does good, damaging reputation and credibility. If you're going to do it, do it properly.
Choose your delivery method
What's the best medium for the message and the audience? Will it be predominantly online, or something that will be drip fed over time via a regular newsletter or update.
Tel +44 (0)161 306 8502
enq@frontierpr.co.uk
Twitter @frontierpr
