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In many respects text messaging or SMS is the fastest most direct route to communicating information directly to an individual, as mobile phones are now universally adopted by people of virtually every age and social demographic.

For these reasons SMS is fast becoming a highly effective interactive PR and marketing tool - and the evidence of its use is all around us: from appointment reminders to customer satisfaction surveys, promotions to competitions.

Generic, low-tech, database driven SMS solutions are now relatively easy to purchase and are low cost, but the real value is in targeting audiences more intelligently; by sending the right information, to the right people, at the right time.

For example, you might not want to message everyone in a database, only those who fulfil one or several criteria, in this situation deciphering those who are not to be messaged is as important as those who are.

Frontier PR can seamlessly integrate SMS into a campaign, identifying where and how it can add real value.

Who will SMS Marketing work for?

Organisations who require a quick, direct and/or two way communications tool.

How will SMS Marketing provide a return on investment?

SMS can give you the power to:

• Stay in touch with customers or members 24/7
• Conduct non-intrusive surveys
• Gather customer satisfaction information
• Remind individuals of deadlines and cut off dates
• Invite people to events
• Run promotions, competitions and incentives

As well as being a communications tool, SMS can help save money, staff time and resources, as well as improving customer satisfaction and relations.

What will Frontier PR do?

Firstly Frontier PR will identify how and why SMS should be best utilised for the client, and then set about managing the implementation of SMS from beginning to end.

Frontier PR will also consider how the contact information can be used on an ongoing basis to further the organisations objectives.