Media Relations

For many organisations, media relations, or ‘getting in the press’, is still perceived as the cornerstone of any effective public relations campaign.

Getting the right message, in the right place, at the right time can have a massive and immediate business impact.

However, like any PR activity, for media relations to be truly effective, they must motivate change or action of some kind.  There’s little point in generating publicity if those exposed to it have no way of responding to the message.

How will Media Relations provide a return on investment?

By simply getting the message out!  The media is still, on the whole, respected as a reasonably credible and objective institution, so any product, service or message it chooses to prioritise, in essence, represents an independent endorsement.  This sets it apart from advertising, which draws credibility in a very different and less objective way.

Put simply, the right publicity can change an organisation’s world over night – for a while at least…

What will Frontier PR do?

Frontier PR manages media relations campaigns, from the initial shaping of key messages, right through to coverage generation and evaluation.

Whether generating media coverage or responding to the news agenda of the day, Frontier PR will always think strategically about media relations and ask: what difference will this make?

Frontier PR has delivered successful media relations campaigns for numerous clients.  This has included managing profiles via national, local, consumer, trade, print and broadcast media.

Frontier PR will also consider how media relations will work in harmony with other communications channels.  Is the message consistent online? Is there enough product on the shelves to service demand generated by a piece of coverage?