This is the first year the Farnworth-headquartered firm has been involved with ‘Bolton's Big Christmas Toy Appeal’, which is coordinated by volunteers from the Bolton Lions.
The appeal, which was launched in November at the Asda store at Astley Bridge, aims to collect as many toys as possible before distributing them over the festive period to those who need them most.
As well as Asda and Seddon, the appeal is also supported by Bolton Wanderers Community Trust, Bolton at Home, Urban Outreach, Bolton Lads and Girls Club, The Middlebrook, AO and Keoghs.
It is hoped that this year will be the biggest ever, with the voluntary organisation targeting a grand total of 2,000 presents to distribute around the local community.
Seddon has been encouraging the 120 members of staff at its Bolton offices to leave toys in the foyer throughout December.
The collection has been a resounding success, with around 50 toys being donated to the drive.
This figure was boosted further on Friday, when the firm hosted a ‘Xmas jumper day’, encouraging staff to donate £1 to wear a Christmas jumper to work.
The £415 raised from this, as well as a raffle held on the day, were put towards buying more toys for the collection.
Seddon didn’t stop there, as six members of staff also helped to pack Christmas hampers for Urban Outreach.
The charity is providing hampers to struggling individuals and families across the local area, containing everything they need to cook a traditional Christmas dinner.
Jonathan Seddon, Managing Director at Seddon, said: “This project is something that has caught the imagination of the local area, and we’re doing what we can to chip in and make sure we are able to help as many people as possible.
“Christmas can be a really difficult time of year for some of the town’s families, and we’re doing what we can to make sure everyone can have the best holiday possible.”
Seddon’s Stoke office has also been donating presents as part of a Christmas drive by the Salvation Army.
These presents will be distributed locally to children who have little or nothing under the tree on Christmas morning.