“Overnight this has massively boosted our local, regional and national public affairs and strategic and tactical social media capability.”
David continues: “The PR agency world has turned on its head in recent years, and Covid has accelerated the trend of home working and the construction of a more flexible workforce.
“Once a campaign starts client’s just want accountability and the best and most qualified people delivering quality work, it is now the responsibility of agencies to identify and deliver talent where and when it’s needed.”
If you’d like to ramp up your PR in the New Year, Frontier PR is offering an hour of online video ideas generation. To book your ‘What’s The Big Idea?’ session, email david@frontierpr.co.uk or call 0161 306 8502.
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