The aim of the event is to provide a forum for students to get advice from business experts from different sectors of industry, including marketing, PR, finance and sales. Teams of students are required to develop a promotional campaign for a fictional organisation and pitch their ideas to the panel who can help them develop their campaign.
We sent our new Senior Account Manager, Matt Ball, to represent the agency, and here’s how he got on….
I arrived at the University of Manchester’s splendid Alan Turing Building just in time for a quick sandwich before we got an initial briefing from the Career’s Service team. It was good to meet my fellow panellists, experts from different fields including accountants Baker Tilly, UBS Wealth Management, and Manchester Museum.
I was designated an area of the room and informed that each group will be allocated a 15 minute appointment slot with an expert consultant from each business area represented.
All the students I met were engaged and thoughtful. It was a real pleasure to speak to them and I was impressed with the calibre of ideas put forward. The format of the session was great because it provided an informal opportunity for the students to sound out their ideas and check the validity of what they are proposing, against our “real world” experience.My role was to help the groups consider their ideas realistically and to encourage them by asking questions, taking a more a mentoring approach. It is hoped that the experts will coach, not spoon-feed the teams, by asking open questions at first to understand what the teams are thinking then probing if there are areas where things are unclear or the team hasn’t considered certain issues.
A couple of students even came up to me after the session had ended to talk more generally about PR and marketing, and routes into the industry. It was a really useful and engaging session all round!