Frontier PR speaks at Culture Shock event

Frontier PR’s Head of Housing joined leading business change experts from across the UK as part of an event aimed at supporting change in the housing sector.

The Culture Shock event, held at the Tower Hotel in London, was attended by senior delegates from housing associations and local government.

Drawing on more than a decade of experience of leading complex organisational change, Kate Lindley presented on the topic of communicating in changing times, in which she shared her experience of leading major transformation programmes and putting communication at the heart of change to maximise effectiveness.

Kate was formerly Head of Programme Delivery for the Guinness Partnership and joined Frontier PR in 2015 to support its strong housing sector client base.  She previously worked as a Head of Customer Access and Head of Communications within the public sector.

Kate said: “The housing sector has gone through a huge change in the past 12 months – and with that change comes an opportunity to do things differently.  While it’s easy to get caught up in the rights and wrongs of government policy, the best organisations are the ones who aren’t simply navel gazing and responding to the changes reactively, but who are getting on the front foot to determine their own futures.  Increased diversification, shared services, partnerships and mergers will become the norm over the coming months and years – and it’s vital that the sector has the support that it needs to make the change.”

David Innes-Edwards, Managing Director at Frontier Public Relations, commented: “It’s great to see members of our team being invited to speak at such meaningful events and adding real value to the sector above and beyond the day job.

“Being asked to speak by HQN is a testament to the skills and expertise we have within the Frontier team and it is this that sets us apart from the rest.”