For many businesses social media can still feel like a new medium that’s hard to establish, manage and measure. But in truth, it is increasingly one of the most powerful tools an organisation can use to communicate with customers, employees and important stakeholders.
Paul has built an enviable reputation for not only demystifying social media, but also developing digital communications strategies and establishing online platforms for some of the UK’s biggest organisations.
Paul has created and implemented numerous social media and digital communications programmes across owned and paid channels, for both external and internal audiences. He has also developed and delivered high value content campaigns, driving true engagement and measurable results.
He is also well versed in monitoring and managing reputational issues online, including the development of crisis management processes and delivering education and counsel for teams and employees on the use of social media, ensuring staff are empowered and stay safely on message.