Founded in 1983, MTI Partners is a leading Venture Capital firm which invests in young businesses that show outstanding potential in the areas of high and clean technology. They specialise in university spin-out companies.

MTI is a leader in the field of technology Venture Capital, and is one of the most successful and experienced technology fund management firms in the UK. They have a particular interest in businesses with proven proprietary technology which addresses an identifiable market need.

MTI Partners approached Frontier PR because of their understanding of technology markets and their track record of delivering success. The two companies began working together in October 2009.

Frontier PR is an award-nominated, full-service agency that delivers public relations and marketing solutions, with a particular specialism in the high-tech, clean-tech, and high-growth sectors.

Frontier PR’s clients are faced with the challenge of introducing some of the world’s most advanced technologies and mass market adoption of these innovations requires intelligent, targeted communications.

Frontier PR launched an extensive media relations campaign to help enhance MTI’s profile. They broke down

the complex combination of markets and messages tailored to suit each audience, to ensure that the message was delivered effectively so as to increase awareness and understanding. Media relations were designed to be proactive and reactive, both driving the agenda, and responding to issues as they broke.

Frontier PR MD David Innes-Edwards said: “We understand how to bridge the gap between technology and the market, and used this skill to connect MTI with potential new portfolio companies, limited partners and university Technology Transfer Officers.

“Working together has been successful and rewarding for both our companies. MTI are a highly successful business, and by working with us they can continue to prosper, even in these challenging economic times.”

MTI Partners Mark Rahn agrees: “MTI Partners specialise in making investments in hi-tech / hi-growth start ups, so working with an agency who understands the market like Frontier PR, has been extremely valuable. They know how to work with investors like MTI and also our portfolio companies.”